Profound vs DecodeIQ

Profound tracks brands, with product analysis on top.
DecodeIQ starts from one product URL.

Choose the report that fits the question you need to answer.

Profound measures brand visibility and analyzes individual SKUs [pricing][shopping]; DecodeIQ measures whether a specific product URL is named in shopping answers, then produces buyer-language content for that product.

Start with the unit of measurement, then compare the work each report supports.

What each measures

Compare how each check starts.

Read the unit behind the result.

Profound

Unit of measurement
Brand visibility; its Shopping product also analyzes individual SKUs. [pricing][shopping]
Engines covered
Starter tracks ChatGPT; Growth adds Perplexity and Google AI Overviews; Enterprise offers up to nine engines. [pricing]
What a result contains
Brand citations, sentiment, ranking, and competitive presence; Shopping adds SKU citations and keywords. [pricing][shopping]

DecodeIQ

Starting point
One product URL, no store connection.
Questions
Six frozen questions, re-checked unchanged.
Evidence
Cited sources attached to each recorded answer.
Check size
Up to 54 recorded answers per check.
What happens next

What happens after the number.

Choose the work you need to do next.

Profound

Agents generate and optimize content; Shopping identifies product-feed and catalog work. [pricing][shopping]

DecodeIQ

Create six content types from buyer research for your product.

  • Product listings
  • Blog posts
  • FAQ sections
  • Buying guides
  • Social proof highlights
  • Listing attack plans
Pricing shape

Compare the billing unit.

Competitor pricing fetched 2026-09-08.

Profound

The pricing page lists Starter at $99/month and Growth at $399/month beside a yearly-billing selector; Enterprise has custom pricing. [pricing]

DecodeIQ

  • Basic: $79/month, 30 credits.
  • Starter: $149/month, 75 credits.
  • Pro: $299/month, 200 credits.

A product check costs 3 credits.

See credit costs and charging rules
Brand workflow

When to pick Profound

Match the tool to your team's work.

Consider Profound for a large brand team or an agency that needs multiple-company tracking. [pricing]

Its Enterprise plan includes tailored prompt tracking and dedicated support. [pricing]

Product workflow

When to pick DecodeIQ

Start with a product page you sell from.

Pick DecodeIQ if you sell on Shopify, Amazon, or Etsy and want a check on a specific product page and buyer-language content for it.

Start from one product URL, with plans starting at $79/month.

Before you choose

Four questions about the fit.

Check the scope before you start.

Can I use both?

Yes. Use one report for your brand work and a DecodeIQ check for a specific product URL.

Does DecodeIQ monitor my brand?

No. DecodeIQ checks a product URL; a brand mention is a separate field in that product check.

Does DecodeIQ run on a schedule?

No. You start every check and re-check.

Does content change my visibility?

A re-check shows what changed in the recorded answers, but does not show that your content caused the change. Read the methodology.

Your product

Is AI naming your product?

Start with your product URL. See what comes back.

Free · No account · ChatGPT only · Up to 3 questions

Sources

Public pages behind this comparison.

Verified on 2026-09-08. Their site may have changed since.

  1. [pricing] Pricing and Answer Engine Insights: https://www.tryprofound.com/pricing

    Fetched 2026-09-08.

    Facts supported by this source
  2. [shopping] Shopping: https://www.tryprofound.com/features/shopping

    Fetched 2026-09-08.

    Facts supported by this source