What sellers writeSPEC SHEET
“925 sterling silver pendant, 18-inch chain, hypoallergenic, handmade in small batches.”
Format: Product-centricOrigin: Datasheet
For Etsy Sellers
Etsy buyers don't buy specs. They buy the story, the fit, and the feeling.
DecodeIQ scans real buyer conversations, then writes your titles and descriptions in the language gift buyers and collectors actually use when they choose.
Tags get you found. Words get you chosen.
The Gap
The gap between your listing and their moment
What buyers sayBUYER VOICE
“I bought this for my mom's 60th and she cried when she opened it. The handwritten note was the best part.”
Your listing describes the object. Your buyer is buying a moment. The listings that win describe the moment.
Where Listings Lose
01
Tags get you found. Then the listing loses the sale.
Tag tools solved your search problem. The buyer clicked. Then they read a description that sounds like a materials inventory and clicked back.
02
Your listing sounds mass-produced.
Templated AI copy strips out the handmade voice buyers came to Etsy to find. If your description could describe an Amazon product, it is working against you.
03
Gift buyers arrive with questions you never hear.
Will it arrive before Mother's Day. Does it fit a wide wrist. Can the engraving hold a full name. Every unanswered question is a message you never got and a sale you never saw leave.
How It Works for Etsy
Step01
Scan.
A Category Scan researches how buyers discuss your category: the occasions, the worries, the words.
Step02
Read the intelligence.
The exact gifting language, sizing doubts, and quality signals buyers use when choosing handmade.
Step03
Generate.
Listings in the buyer's voice. FAQ sections that pre-answer the gift buyer's questions. Social Proof Highlights that surface the emotional review language buyers trust.
The measurable loop
- 01
Map
Scan buyer conversations for the questions, criteria, and objections that drive the category.
- 02
Baseline
Note which products AI names now, before you change anything.
- 03
Apply
Rewrite listings and FAQs in the buyer's gifting language.
- 04
Re-measure
Ask the same questions again after publishing to see what moved.
Etsy owns the platform pages, so pair listing edits with a page you control to test external AI directly.
Selling elsewhere too? See this loop for Shopify stores or Amazon sellers.
Built for Etsy
Built for How Etsy Buyers Decide
Etsy buyers read descriptions. They read them looking for the person behind the product and proof the moment will land. DecodeIQ writes from the conversations where buyers described exactly that.
The Second Tool
Keep your tag tool. Add the layer it cannot reach.
Tags speak to Etsy's search engine. Your buyers moved past it. Shoppers now buy Etsy items directly inside Google's AI Mode, the Gemini app, and ChatGPT, without ever opening Etsy search.
These systems read for meaning, not tags. Listings written in real buyer language, the occasions, the recipients, the moments, give a machine something it can match to a shopper question.
Your tags win Etsy search. Your words win the buyer. And now your words also win the machines that recommend on the buyer's behalf.
See how AI shopping agents read and recommend products on the AI Shopping page.
Proof
See real Voice Maps and generated listings on the Examples page. See what sellers did with them in Case Studies.
Tag tools work on Etsy search. DecodeIQ writes the listing in your buyer's words. Keep your tag tool. Fix your words.
Get Started
Your buyers described the perfect listing in their reviews and threads. Word for word.
Scan your category and use their words.