DecodeIQ
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How it works

Listings that sound like your buyers, not your marketing team.

DecodeIQ reads the conversations your buyers are already having, structures them into 9 entity types, and writes listings that trace back to the source. This is the mechanism.

01 · The Gap

Sellers write features. Buyers buy outcomes.

DecodeIQ closes that gap by reading the conversations your buyers are already having.

sample size · 1235 quotes

How sellers describe it

Premium engineered mesh upper for breathability and containment.

Responsive foam midsole tuned for daily training.

Designed with performance in mind. Crafted from premium materials.

Dynamic fit system adapts to a range of foot shapes.

Built for runners who demand more from every mile.

How buyers talk about it

k
“my arches hurt after mile 4 and nothing i've tried fixes it. these are the first that didn't.”
r/RunningShoeGeeks · kalex_m
t
“i have bunions and a wide forefoot. most shoes crush my toes. these finally let them spread.”
Amazon review · trailrun_tom
m
“i'm 42, coming back from a stress fracture. i need cushioning that forgives a heavy heel strike.”
YouTube comment · mariela
j
“i don't race. i just want to stop rolling my ankle on uneven sidewalks.”
r/BeginnerRunning · joggerdad
a
“break-in period matters a lot to me. the last pair gave me blisters for two weeks.”
Forum thread · anna_p
02 · The Scan

Real conversations. Scraped, structured, versioned.

A 7-stage pipeline turns a category into a corpus. Query expansion discovers where buyers talk. Scraping and extraction pull what they say. Correlation, metrics and voice-mapping do the rest.

Category
Scan
red
Reddit
you
YouTube
ama
Amazon Reviews
for
Forums

Corpus (last scan, Running Shoes / Women)

The pipeline runs end-to-end in under 90 seconds. Results are cached per category and re-scanned on a rolling window, so the voice map stays current as the conversation shifts.

sources0
quotes extracted0
decision stages6
01 · query expansion02 · SERP discovery03 · scrape04 · extract05 · correlate06 · metrics07 · voice map
03 · The Extraction

We don't summarize conversations. We structure them.

Every quote is decomposed into one of 9 entity types. Hover a quote to see the mapping. Click to lock.

raw buyer quotes · sample of 6 of 18,430
r/RunningShoeGeeks#Q1
I've tried four different brands this year. my arches collapse after mile 4 and none of the stability shoes under $140 fix it.
Amazon review#Q2
First pair ran narrow. i have bunions and need a true wide toe box, otherwise i'm returning them.
YouTube comment#Q3
I run on broken sidewalks in Brooklyn. the last pair rolled my ankle twice on cracked pavement. Switched and haven’t rolled since.
r/BeginnerRunning#Q4
My Asics Kayanos lasted two years. these better last at least as long or i'm going back.
Forum thread#Q5
Honestly the break-in period killed me. i expected them to feel good out of the box, not two weeks of blisters.
Chewy-equivalent review#Q6
For $160 i expected more than this. $120 Sauconys felt the same.
9 entity types
buying_criteria
Attributes buyers filter on.
objection
Reasons buyers hesitate or return.
use_case
Situations the product is chosen for.
outcome
What buyers measure as success.
comparison_anchor
Products buyers benchmark against.
language_pattern
Recurring phrases in their own words.
feature_expectation
What buyers assume the product includes.
price_sensitivity
How buyers justify the spend.
brand_perception
Trust, reputation, prior experience.
04 · The Voice Map

This is what your buyer sounds like. Before you write a word.

voice_map/Running Shoes/Women/$80–$150
v4 · 2 hr ago18,430 quotes
Top buying criterion
arch support
92% of qualifying quotes
Top objection
break-in period
64% of 3★ reviews
Dominant outcome
pain-free mile 4
mentioned 1,204 times
Price ceiling
$142
p75 of price mentions

Buying criteria frequency

arch support
92%
wide toe box
78%
cushioning
71%
breathability
54%
weight
43%
durability
38%

Quotes

buying_criteriar/RunningShoeGeeks
“arch support is the one thing i will never compromise on again.”
buying_criteriaAmazon review
“wide toe box matters more than weight. my bunions are the deciding factor.”
outcomeYouTube comment
“after switching my knees stopped hurting on long runs. that's the whole point.”
feature_expectationForum thread
“breathable mesh shouldn't be a premium feature. it should be table stakes.”
objectionr/BeginnerRunning
“mine tore along the midfoot crease at 280 miles. unacceptable at this price.”

Language patterns

“break-in period”“bunion-friendly”“wide toe box”“rolls my ankle”“arch collapse”“true to size”“heel slippage”“out of the box”“mile 4 wall”“toe spread”“cracked pavement”“cushion fatigue”
05 · The Generation

Every phrase is traceable to a real buyer.

Hover any highlight to see the source quote and the entity type it came from. Change marketplace or tone to regenerate.

Config

5 underlined phrases
5 source quotes traced
5 entity types referenced
generated·listing_01.md
variant 1 of 3

Stride Arch-Support Running Shoe. Wide Toe Box. Women's

  • Addresses arch collapse after mile 4
  • True wide toe box for bunions, no break-in period needed
  • Stability on cracked pavement, reduces ankle rolls
  • Under $140. Built to last 400+ miles
  • Fits true to size for most Asics and Saucony wearers

Built for runners who measure success in comfortable miles, not specs. The Stride targets three specific failure points reported by runners on Reddit and Amazon: mid-run arch collapse, toe crushing in narrow forefeet, and rolled ankles on uneven pavement. No break-in period.

marketplace · amazontone · Directvariations · 3traceable phrases · 5 / 5

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Pick a category. DecodeIQ builds the voice map and the listings.

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5 credits per scan. Starter plan includes 75.