01
Enter the product
A product name and brand. That is the only input you give.
Product Scan·8 credits per scan
Product Scan: Product-Level Buyer Intelligence.
Category Scan reveals what your market thinks. Product Scan reveals what buyers say about a specific product.
How It Works
How Product Scan Works.
A Category Scan maps your market. A Product Scan zooms in on one product. Enter a name and brand. DecodeIQ finds and reads the buyer conversation for that exact product.
02
Discover the ASIN
DecodeIQ finds the matching product listing on Amazon.
03
Read the conversation
Amazon reviews by star rating, plus Reddit, YouTube, and forums.
04
Build the Voice Profile
Five product-specific entity types, each with per-claim source attribution.
The Taxonomy
Five Voice Profile Entity Types.
Product Weakness
Specific product flaws buyers report
Touch controls too sensitive, phantom taps during workouts
Competitive Advantage
Features where the product outperforms alternatives
Battery outlasts AirPods Pro by 2+ hours in real use
Unmet Need
Gaps between buyer expectations and reality
No multipoint connection, can’t switch between phone and laptop
Sentiment Driver
The primary reasons behind buyer sentiment
Price-to-value ratio drives most positive reviews
Reviewer Consensus
Patterns where multiple reviewers independently agree
Across 90 reviews, a comfortable fit for extended wear
The Output
The Voice Profile.
The seller gets a structured intelligence document. Every claim links to the review, thread, or comment it came from.
Entity Counts
How many signals landed in each of the five entity types, ranked by frequency.
Network Coverage
Which networks the conversation came from, so you know how broad the read is.
Amazon Review Breakdown
Reviews read by star rating, from the praise to the complaints.
Confidence Scoring
Each claim carries a confidence score, weighted by how many buyers said it.
One real scan: TOZO T6 earbuds
129
Buyer signals
32
Sources
6
Networks
90
Amazon reviews
Where It Fits
The Three-Layer Model.
Category intelligence plus product intelligence plus your product specs equals the Listing Attack Plan. It is the only generation type that combines all three.
Voice Map
Category Intelligence
What your market thinks, ranked by cross-network frequency. This sets the buying criteria.
Voice Profile
Product Intelligence
What buyers say about a specific product. This supplies the competitive ammunition.
Product Profile
Your Product
Your real specifications. This grounds every claim in what you actually sell.
No competitor combines category intelligence, product intelligence, and your product specs into one generation pipeline. No competitor builds both the Voice Map and the Voice Profile.
See the three layers side by sideStart Scanning
Scan the Product.Read What Buyers Say.
A Product Scan builds the Voice Profile. The Listing Attack Plan turns it into copy.
Product Scan: 8 credits. Listing Attack Plan: 2 credits. See the full table.
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