Product Scan

Turn reviews and buyer questions into the product-page changes shoppers need.

Mechanism

Both sides of the buying decision.

Your reviews explain why people bought.

Your competitor's reviews explain why people did not buy from you.

A Product Scan reads both sides for one product. It extracts what buyers praise, what they warn about, what they wish they had known, and the exact words they use for each.

The output is a Voice Profile: the decision language around your specific product, not just your category.

Place in the loop

The product-level map-and-freeze step.

The Product Scan produces a Voice Profile and freezes buyer questions for one product. The Category Scan gives you the category's language. The Voice Profile shows where your product sits inside it: which objections hit you specifically, and which strengths buyers already confirm. Generations that use both layers address the objections your page currently ignores.

Evidence and limits

Every finding cites its source.

Every finding cites its source reviews and threads.

A Voice Profile reflects the reviews that exist. Products with few reviews produce thinner profiles, and the profile says so instead of padding.