Break-Even ROAS Calculator
Enter your profit margin, or a cost and a price. The calculator returns the break-even ROAS your ads must clear to avoid losing money, so you can set a target ROAS above it.
Enter a profit margin, or a cost and price, above to see your break-even ROAS.
How break-even ROAS works
Break-even ROAS is one divided by your profit margin. At a 25% margin, you break even at a 4x ROAS: below it every ad-driven sale loses money, above it advertising adds profit. It is the floor you set your target ROAS above.
Measure your live campaigns with the ROAS Calculator, then compare each one to this break-even figure. The same margin also sets your break-even ACoS.
Frequently Asked Questions
How do I calculate break-even ROAS?
Divide one by your profit margin expressed as a decimal. A 25% margin gives a break-even ROAS of 4x. Below that ROAS, the campaign loses money on each sale.
Why does break-even ROAS matter?
It is the floor for your target ROAS. Set your campaign target above the break-even figure so advertising stays profitable. Below it, every ad-driven sale costs you money.
What inputs does it need?
Enter your profit margin, or enter a cost and a selling price and the calculator derives the margin for you. Either path returns the ROAS your ads must clear.
Is this break-even ROAS calculator free?
Yes. It runs in your browser with no signup and no usage limit.
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