Markup Calculator
Enter your cost and the markup percentage you want to add. The calculator shows the selling price, the profit per unit, and the profit margin that markup produces.
Enter a cost and a markup percentage above to see your price, profit, and margin.
How markup works
Markup is the amount you add to a cost to set a price, written as a percentage of the cost. A $60 cost with a 50% markup gives a $90 price. That same $30 profit is a 33.3% margin on the price, because markup and margin use different denominators.
Set your markup, read the margin it produces, and adjust until the margin covers your fees and target profit. Have a price already and want the margin from it? Use the Profit Margin Calculator.
Frequently Asked Questions
How do I calculate markup?
Multiply your cost by one plus the markup percentage. A $60 cost with a 50% markup gives a $90 price. The calculator returns the price, the profit, and the margin that markup produces.
What is the difference between markup and margin?
Markup measures profit against cost. Margin measures the same profit against the selling price. A 50% markup on cost is a 33.3% margin on the price. The two figures are never equal.
What markup should I use?
Work back from the margin you need after fees and shipping. Enter a markup, read the resulting margin, and adjust the markup until the margin covers your costs and target profit.
Is this markup calculator free?
Yes. It runs in your browser with no signup and no usage limit.
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