ROAS Calculator
Enter the revenue a campaign produced and what you spent on ads. The calculator returns your ROAS as a multiple and shows what each advertising dollar earned back.
Enter your ad revenue and ad spend above to see your ROAS.
How ROAS works
ROAS is revenue divided by ad spend, written as a multiple. A 4x ROAS means every dollar of ad spend returned four dollars of revenue. It measures campaign efficiency, but it does not tell you whether the campaign was profitable on its own.
To judge profit, compare ROAS to your break-even ROAS. ROAS is also the inverse of ACoS, and it relates to TACoS once you look at total revenue.
Frequently Asked Questions
How is ROAS calculated?
ROAS is revenue divided by ad spend. If a campaign earns $4,000 on $1,000 of ad spend, the ROAS is 4x. The calculator returns the multiple as you type.
What is a good ROAS?
A good ROAS is any figure above your break-even ROAS, which depends on your margin. A 4x ROAS is strong at a 25% margin and a loss at a 20% margin. Use the break-even ROAS calculator to find your floor.
What is the difference between ROAS and ACoS?
ROAS and ACoS describe the same relationship from opposite sides. ROAS is revenue over spend. ACoS is spend over revenue. A 4x ROAS equals a 25% ACoS.
Is this ROAS calculator free?
Yes. It runs in your browser with no signup and no usage limit.
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